Almost nobody arrives with the finished thing. They arrive
with a frustration, a hunch, and a customer who keeps asking
for something. That's a great place to start. It's where
most of what we've built started.
So the first conversation isn't a pitch review. We pull the
idea apart, look for the part of your week that software
could genuinely take off your hands, and shape it until it's
something we both believe in. Sometimes that's the idea you
came in with. Often it's a sharper, smaller version that gets
you moving sooner.
Not every bet works. Most new things don't, and we will always
tell you what we actually think. But that's an argument for
starting small and building the right thing, not for not
starting.
What we'll work out together
Nothing here is a test to pass. These are the questions
that make an idea stronger, and we'd rather answer them
with you than guess at them alone.
- Who already has this problem, and how do you reach them?
- What's the smallest version that's genuinely useful on day one?
- What does your week look like once this exists?
- What would make this worth still running in two years?
And one thing that helps more than anything: a waitlist,
ten conversations, a single pre-sale. Small proof that
people want it makes everything after it easier, and
it's usually a good weekend's work.